The “Mojave Experiment”


Really?

The Mojave Experiment

OK, so I didn't really plan on coming out of my hiatus with this, but hehe...

I had a short chat with Adrian a few hours ago, something related to the ideal solution for online document editing and collaboration, but for some still unknown reason we ended up in the same kind of topics we always do: Mac OS vs. Windows, Windows vs. The-World, Mac OS vs. Everyone-Who-Stands-in-its-Way and so on. This time it was Windows Vista vs. The "Mojave Experiment".

The Mojave Experiment seems to be a campaign initiated by Microsoft in an attempt to somewhat clear the name of its problem child Windows Vista by targeting a special segment. One would say that this segment is made of second hand actors or everyday people not fully motivated to play their part in this game (their expressions, wows and really's said it all). Or...or maybe simply genuine cases that have never tried (or tried only for a short time) Windows Vista before because they heard all sorts of bad things about it and NOW is really their chance to be proven otherwise, the moment of truth.

Either way, I admit this is indeed a cow that needs urgent milking since the power of OEM could only reach so far...

While I do have a considerable amount of respect for Microsoft and some good quality things they have done over the years, this dude still hopes The "Mojave Experiment" is a prank pulled by the International Anti Vista Movement. If not...oh well, we can at least laugh about it.

And now, as I'm closing this rant session, here's a mix of serious and mojave-serious questions:

1. How can better, faster, easier exist in the minds of people that have NEVER used Vista before?
2. ...and if they DID, why do you think it seemed faster to them?
3. What specs did that laptop have?
4. How is Microsoft solving an image problem by causing another one?
5. When will Adobe add Microsoft to the list of companies that make use of the incredible Flash technology?
6. Is there really an International Anti Vista Movement?
7. Is anyone going to be fired for this?
8. Can you nominate three persons from those videos for the "Most Convincing Performance" Award?
9. Wouldn't you give them a free Vista license?
10. What's with the censored dude saying "Windows Mojave is really Windows Vista"?
11. Should I feel bad that I have watched all those videos at least twice? :)

.Peace

P.S. I'm 80% Windows Vista user, 15% Linux, 5% Waiting for the Perfect OS
P.P.S. Kudos to Adobe! That was an easy one and I'm pretty sure there's a lot of noise about it :)

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Reader Comments

Let’s face it man, this MS guys got so desperate that Vista doesn’t sell that they come up with this idea, which I’m not saying is bad, it’s just desperate. It’s so desperate that they even forgot they have Silverlight and built the Mojave site using competition’s (Adobe) Flash Player. Nice marketing. If only Bill Gates (right now he’s on a sunny beach drinking a cocktail) (oh and a mac on his right, you know, vista is bad) could see all these.

P.S. The video display component on the Mojave site rocks, at least they got that.

Desperate is a tricky word here. Would you be called desperate if after setting a nice monopoly on the OEM segment you just wanted a little more from another segment?
Business-wise I wouldn’t call them desperate. What *I* think is desperate is the fact that they made this whole thing look like a college project or a TV Shopping channel show. “Wooow! Is this really Vista? I’m getting it!”. And above all, the guys that were supposed to “validate” this work were probably in some nice pub in Amsterdam…smoking pot.

P.S. and don’t get me started with that crappy video wall. You can buy that for $15 on a flash components website.